XL Everyday Patient Starter Kit
Direct Mail Wave 1
Newsletter Wave 2
XL Everyday Direct Mail Wave 3
Dual Guide Available in English and Spanish
Lescol XL: XL Everyday Patient Support Program
The campaign was developed for Novartis's cholesterol management drug, Lescol XL. Healthcare professionals would receive these starter kits that they would distribute to their patients prescribed Lescol XL in an effort to increase cholesterol management and compliance.